""Look, if I say nice things about how much your feedback improved my sales page, you have to promise me nobody will ever see it. If people find out how easily you can drop in jokes, personality, and conversion boosters... it's going to affect the global economy. Your smorgasbord of comedic and copy talents is simply too powerful to unleash on the world. I can't have that blood on my hands, John. Not again."
-Justin Blackman, Brand Voice Expert @ Pretty Fly Copywriting